Project Overview:

SAFE STEPS, a Prudence Foundation initiative, involves a series of 3D animated public service announcements designed to educate about critical life-threatening issues. This project, airing on National Geographic Channel, features ambassador Michelle Yeoh integrated into the 3D animations. 

Designing and implementing UI graphics were included to further enhance the clarity and impact of the safety messages. The combination of dynamic 3D animation and thoughtful UI design effectively communicated the SAFE STEPS messages, ensuring they were engaging and informative.

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Objectives:

1. Promote Public Awareness: Develop compelling 3D animated promos with Michelle Yeoh and integrated UI graphics to clearly convey SAFE STEPS' messages and raise awareness about key safety issues.

2. Educate Communities: Utilize 3D animation and UI graphics to create engaging content that educates viewers on life-threatening issues and encourages community resilience.‍

3. Enhance Visibility: Ensure the animated promos align with the National Geographic Channel’s branding and maximize impact through the integration of UI graphics and Michelle Yeoh’s presence.

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Distracted Driving

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Drink Driving

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Seatbelts