works

GOOGLE - EVERYDAY HELPFULNESS (INSEA)

In response to the Covid-19 Pandemic lockdowns and increased home-staying, we created animated bumpers for Google to address everyday concerns such as paying bills and finding nearby stores, offering practical solutions to common queries during these challenging times.

Client • 

GOOGLE

Category • 

DIGITAL MEDIA

Project Overview:

Amidst the ongoing city lockdowns and increased time spent at home, Google engaged us to develop a series of animated bumpers that address everyday concerns with practical solutions. Our project focused on creating engaging animations that provide information on essential topics such as paying electricity bills, locating nearby stores or chemists, and finding easy-to-cook recipes. 
Each bumper features subtle animations of minimal illustrations that correspond to common queries, followed by clear answers to help individuals manage their daily lives effectively and efficiently during these testing times.

Objectives:

1. Address Everyday Concerns: Provide practical and timely solutions for common queries related to daily needs during lockdowns.
2. Enhance Accessibility: Use minimalistic animations to clearly present information, making it easy for viewers to find answers to essential questions.
3. Support Daily Life: Offer valuable support to individuals navigating daily routines and challenges while staying safe at home.

Set 01 - Master Videos In Horizontal (Eng)

Set 02 - Master Videos In Horizontal (Eng)

Set 03 - Master Videos In Horizontal (Eng)

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Tag •
2D Animation
Motion Graphics
Localisation
Adaptation
Campaigns
Bumpers