Project Overview:

For a special episode of Hello Singapore in 2019, which marked the Year of the Pig according to the Chinese zodiac, we developed a comprehensive branding package tailored to the festive occasion. Our main tasks included crafting the creative concept, storyboarding, designing, illustrating, and animating the visuals. We designed a distinctive 3D pig mascot with the help of a talented 3D artist, and even took the project a step further by 3D printing and painting the mascot, adding a unique, hands-on element to our work. The final videos, reflecting our collaborative effort, were well-received and successfully captured the spirit of the Chinese New Year.

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Objectives:

1. Create Festive Branding: Develop a visually engaging branding package that celebrates the Chinese New Year and the Year of the Pig.

2. Execute Creative Vision: Deliver a cohesive concept through storyboarding, design, illustration, and animation, aligning with the festive theme.‍

3. Incorporate 3D Elements: Utilize 3D printing and painting to bring the pig mascot to life, enhancing the overall visual appeal of the branding package.

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