Project Overview:

For a special episode of Hello Singapore in 2019, which marked the Year of the Pig according to the Chinese zodiac, we developed a comprehensive branding package tailored to the festive occasion. Our main tasks included crafting the creative concept, storyboarding, designing, illustrating, and animating the visuals. We designed a distinctive 3D pig mascot with the help of a talented 3D artist, and even took the project a step further by 3D printing and painting the mascot, adding a unique, hands-on element to our work. The final videos, reflecting our collaborative effort, were well-received and successfully captured the spirit of the Chinese New Year.

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Objectives:

1. Create Festive Branding: Develop a visually engaging branding package that celebrates the Chinese New Year and the Year of the Pig.

2. Execute Creative Vision: Deliver a cohesive concept through storyboarding, design, illustration, and animation, aligning with the festive theme.‍

3. Incorporate 3D Elements: Utilize 3D printing and painting to bring the pig mascot to life, enhancing the overall visual appeal of the branding package.

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^{Disclaimer:The videos and projects displayed on this page are for portfolio purposes only. These works were created during En Hui’s professional engagement with AMC, and ownership of the final deliverables remains with the respective company. The content is presented solely to showcase En Hui’s contributions to these projects.}