Project Overview:

For "Hello Singapore," a prominent news and current affairs program on Mediacorp Channel 8, we were tasked with art directing and producing the opening title sequence. Our role encompassed the full spectrum of creative work, from conceptualizing the design and visual style to compositing and creating engaging UI graphics. The project aimed to deliver a visually compelling and cohesive introduction to the program, reflecting its dynamic and informative nature while enhancing viewer engagement.

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Objectives:

1. Develop Creative Concept: Art direct and design a compelling opening title that aligns with the program's news and current affairs focus.

2. Create Engaging Assets: Produce key visual assets and animations that enhance the program's introduction and set a professional tone.

3. Ensure Visual Cohesion: Deliver UI graphics and compositing that seamlessly integrate with the program's branding and overall visual identity.