Project Overview:

For Insight, a renowned investigative program broadcasted by MEDIACORP CNA, we conceptualized unused style-frames to establish a visually compelling narrative. Our goal was to reflect the program’s mission of exploring key issues that shape Asia and the global landscape. These style-frames, though unused, showcased the initial direction we proposed—setting the tone and mood to match the program's investigative and analytical nature.

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Objectives:

1. Establish Visual Direction: Create style-frames that align with Insight's mission to investigate and analyze critical issues.

2. Capture Mood & Tone: Develop a visual style that reflects the seriousness and depth of the program’s topics, enhancing its storytelling.

3. Support Brand Identity: Ensure that the visuals resonate with Insight's established brand while pushing creative boundaries in the proposed design.