Work Overview:

Our main task was to execute the prerolls into different adaptations and the case-study video which won silver in several categories in the Markies awards. The campaign was also nominated for the Adstar finalist.

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Results:

1. Media analytics showed us that our digital creative optimization delivered an engagement rate which was 62% higher than the category. Samsung shattered its sales KPIs within 3 months of the campaign despite the market slowing down drastically due to the Covid-19 pandemic.

2. By the end of the campaign period, the campaign sales KPI was shattered by a mind blowing 125%!

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