Project Overview:

For Sephora's new multi-masking collection, we created engaging designs and animations that showcase a line of masks formulated with natural clay to meet various skincare needs. Each mask in the collection addresses specific concerns and the design style and color scheme are carefully matched to each ingredient, ensuring a cohesive and appealing presentation. We thoroughly enjoyed the creative process, bringing Sephora’s innovative skincare solutions to life through dynamic visuals.

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Objectives:

1. Showcase Product Features: Design and animate visuals that highlight the unique benefits of each natural clay mask in Sephora’s multi-masking collection.

2. Maintain Design Consistency: Use ingredient-specific design styles and colors to ensure that each mask is visually aligned with its unique formula.‍

3. Enhance Brand Appeal: Create engaging and visually appealing content that resonates with Sephora’s brand identity and attracts attention to the new collection.