Project Overview:

"How To" was a 5-episode pilot of a new series crafted for the Singapore Tourism Board. 

The content of the series was concise in an easily digested way for tourists, enough to get them going around in Singapore, through the form of cleverly designed infographics and dynamic animation.

The design and animation language was set up, and it pathed the direction of the rest of the episodes. Unfortunately, the Covid-19 Pandemic happened just when the series was all good to go online, the project is now done and dusted in the archive. 

Objectives:

1. Enhance Tourist Navigation: Provide clear, visually engaging travel tips to help tourists easily explore Singapore.

2. Showcase Innovative Design: Utilize dynamic infographics and animation to create a memorable and informative experience.

3. Set a Benchmark: Establish a design and animation standard for future content, setting the direction for subsequent episodes.

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Getting Around

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Packing

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Where To Stay

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Basic Singlish

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Blend In Like A Local