Project Overview:

For UOB Asset Management, we developed an advertisement that elegantly integrates traditional Chinese calligraphy and ink to convey a sophisticated and culturally resonant message. The project featured intricate 3D camera movements that followed the fluid strokes of the calligraphy, creating a dynamic and immersive visual experience. By blending classic artistic techniques with modern 3D technology, we were able to produce an advertisement that effectively captured the essence of the brand while maintaining a visually stunning presentation.

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Objectives:

1. Integrate Traditional Artistry: Incorporate Chinese calligraphy and ink to give the advertisement a unique and culturally relevant aesthetic.

2. Enhance Visual Flow: Use 3D camera movements to dynamically follow the calligraphy strokes, creating an engaging and fluid visual experience.‍

3. Showcase Brand Elegance: Develop a sophisticated advertisement that reflects the professionalism and cultural appreciation of UOB Asset Management.

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