Project Overview

During Japan’s Golden Week, our campaign focused on boosting user interaction with their favorite creators by introducing the Super Chats & Super Stickers feature. To ensure users fully understood how to engage, we created an educational step-by-step video guide, helping users send stickers and chats in real-time. To further enhance the festive mood, we produced both a 15-second generic and a 15-second festive version, allowing users to send celebratory greetings and foster closer connections with their favorite creators during live sessions.

Results

1. Boost Real-Time Engagement: Increase user interaction with creators through the use of Super Chats & Super Stickers, particularly during live events.

2. Provide User Education: Create engaging educational content that explains how to send Super Chats & Super Stickers, improving feature adoption.

3. Enhance Festive Spirit: Develop festive content to drive user participation in sharing greetings during Golden Week, fostering stronger connections with creators.

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Educational Video

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15s Festive

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15s Generic