THE HEART OF YOUR SMART HOME -
SAMSUNG FAMILY HUB™️ 5.0
MOTION GRAPHICS•ADAPTATION
Toaster created a data-driven campaign with a 3 tiered performance funnel Inspire - Convince - Convert which nudged their audience into selecting Samsung as their favourite choice across their 21-day decision journey and featuring over 25+ bespoke creative work across the audience journey.
Our main task was to execute the prerolls into different adaptations and the case-study video which won silver in several categories in the Markies awards. The campaign was also nominated for the Adstar finalist.
HERO FILM
CAMPAIGN - BEAUTIFULLY SMART
Markies awards Silver- Most effective use consumer insight and market research, Most creative integrated media, Most creative customer engagement
ADSTAR FINALIST
Credits
Client: Samsung Singapore
Agency: Toaster
Creative Director: Alvaro Bruch
Account: Saufi Salleh, Vanessa Soh
Copywriter: Karn Singh
Art Director: Vincent Tanara
Motion Design: Mujib Jamin, En Hui
Editor: Mujib Jamin, En Hui
Sound: Song Zu Singapore
