YT PDG ACTIVATION CAMPAIGN -
JAPAN GOLDEN WEEK
EDITING • ANIMATION
This is a campaign during Japan Golden Week to drive users to share their ideas live and gifting cute stickers by using Super Chats & Super Stickers to support their favourite creators in real time.
The educational video is a step-by-step guide on how to use and gift Super Chats & Super Stickers to their favourite creators. The 15s generic and 15s festive version were launched too to celebrate the joyous season with the creator by sharing greetings (Supers Chats & Super Stickers) in real time and become friends with them!
EDUCATIONAL VIDEO
15s FESTIVE
15s GENERIC
Credits
Client: Google
Agency: Toaster
Creative Director: Marco Rotoli, Meyvi
Producer: Esther, Ena
Copywriter: Manisha
Art Director/Illustration: Vincent Tanara
Lead Motion Designer: En Hui
Assistant Editor: Wei Keat
Sound: Song Zu Singapore
