GOOGLE - EVERYDAY HELPFULNESS (INSEA)
BUMPERS
MOTION GRAPHICS•LOCALISATION•VERSIONING
In these testing times when the cities are in lockdowns, and the people are more and more staying at home to be safe, we all feel a little stressed even for our daily needs and the most regular yet essential things. Just a little help in times like these can help us deal with the situation without bringing a pause or a stop in our everyday life.
By bringing to life everyday concerns like paying electricity bills, nearest general store or chemist, easy to cook recipes, etc. Things that people need answers to on a daily basis.
We executed the bumpers that begin with subtle animations of minimal illustrations corresponding to the queries. This is followed by the query and finally the answers.
SET 01 - MASTER VIDEOS IN HORIZONTAL (ENG)
RIGHT WAY TO WASH HANDS, FOOD SHELTER, NIGHT SHELTER, PHARMACY/CHEMIST
SET 02 - MASTER VIDEOS IN HORIZONTAL (ENG)
HOW TO COPE WITH STRESS, GROCERY STORE, MOBILE RECHARGE, FREE LEARNING APPS
SET 03 - MASTER VIDEOS IN HORIZONTAL (ENG)
TIPS TO STAY HEALTHY, EASY TO COOK RECIPES, HOW TO CLEAN VEGETABLES, HOW TO TEACH YOUR KIDS AT HOME
SET 01 - ADAPTATION FROM MASTERS TO SQUARE VERSION (ENG)
RIGHT WAY TO WASH HANDS, FOOD SHELTER, NIGHT SHELTER, PHARMACY/CHEMIST
SET 01 - ADAPTATION FROM MASTERS TO VERTICAL VERSION (ENG)
RIGHT WAY TO WASH HANDS, FOOD SHELTER, NIGHT SHELTER, PHARMACY/CHEMIST
SET 02 - ADAPTATION FROM MASTERS TO SQUARE VERSION (ENG)
HOW TO COPE WITH STRESS, GROCERY STORE, MOBILE RECHARGE, FREE LEARNING APP
SET 02 - ADAPTATION FROM MASTERS TO VERTICAL VERSION (ENG)
HOW TO COPE WITH STRESS, GROCERY STORE, MOBILE RECHARGE, FREE LEARNING APP
SET 03 - ADAPTATION FROM MASTERS TO SQUARE VERSION (ENG)
TIPS TO STAY HEALTHY, EASY TO COOK RECIPES, HOW TO CLEAN VEGETABLES, HOW TO TEACH YOUR KIDS AT HOME
SET 03 - ADAPTATION FROM MASTERS TO VERTICAL VERSION (ENG)
TIPS TO STAY HEALTHY, EASY TO COOK RECIPES, HOW TO CLEAN VEGETABLES, HOW TO TEACH YOUR KIDS AT HOME
EXAMPLES OF LOCALISATION/VERSIONING FROM SET 3 MASTERS (THAILAND & VIETNAM)
TIPS TO STAY HEALTHY, EASY TO COOK RECIPES, HOW TO CLEAN VEGETABLES, HOW TO TEACH YOUR KIDS AT HOME
Credits
Client: Google
Agency: Toaster
